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Social Networking, Blogs, Podcasts, Oh my!
How to make the most of New Technologies in Social Marketing. |
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Date: Tuesday, May 13, 2008 (9:30 a.m. to 2:30 p.m.)
Please note: space for this workshop is limited.
Location: Regional Center for Healthy Communities (Metrowest),
552 Mass Ave, Suite 203, Cambridge (in Central Square). For directions,
parking and MBTA information, refer to our website http://www.healthier-communities.org/info/directions.htm.
The Center is easily accessible by public transportation.
Light refreshments and lunch will be served.
Cost: This workshop is free, however any cancellations after May 2, 2008 will be
charged $35.00. Participants must register by May 1, 2008
- see registration details below.
Workshop Description: New technologies are rapidly emerging and presenting exciting and
creative opportunities for reaching audiences with social marketing messages. Some of the most
popular tools include blogs and social networking sites. This social marketing technologies workshop
will highlight what’s hot, what’s not and what may be on the horizon for new technologies.
We’ll look at who is using these technologies, review case studies, and learn the ins and outs
of the most common tools currently available for reaching the community with your message.
This will be a “hands on” workshop which will include time to apply what you learn.
Participants: will get an overview of several of the most popular tools including
blogs and social networking sites, and receive instruction on using these tools to relay your message
to your audience. Participants will also have the opportunity to discuss and get feedback from the trainer and other group
participants on their most relevant and pressing social marketing challenges.
Trainer: L. Suzanne Suggs, PhD, CHES is the President of Health-X-Change,
a company providing consulting services to health and wellness organizations around the globe. She
is also an Assistant Professor at the Institute of Communication and Health at the University of Lugano,
Switzerland. Suzanne’s work focuses on the use of communication technologies, new media, and messaging
strategies (tailoring and targeting) to improve health status, health outcomes, and facilitate behavior
and social change. She is active in the field of social marketing and serves on the steering committee
for the Massachusetts Social Marketing Association (MASMA).
To register: Participants must register by May 1, 2008. You can register
by calling Olga Edmunds at (617) 441 – 0700 x205 or e-mail your name and contact
details to oedmunds@healthier-communities.org.
In your e-mail, note that you wish to register for the Social Marketing workshop.
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